I have been observing for as long as I can remember. Writing was just the logical consequence.

In the past, it was stories. Today, it is texts that are intended to structure brands, explain products, and reach people—without losing sight of themselves in the process.

I studied Creative Writing & Copywriting at SRH University Berlin. I have worked in the cultural and digital industries. I have developed content strategies, written UX-oriented landing pages, designed newsletters, and structured white papers. I have also worked as a podcaster, editor, and copywriter for projects such as YourArtBeat, LAUTGUT , and Wake Word Studios.

I know how to attract attention. And I know how to hold it. But more importantly, I know when to say less.

Why Cow Alma

Cow Alma not a gag. She is a thought experiment.
A character who observes what the modern working world does to identity. Remote work. Belonging. Adaptation. Self-optimization. Alma me to say things that rarely appear in PowerPoint slides.

It is satire—yes. But it is also content strategy in its purest form:

Clear focus.
Recognizable voice.
Thematic consistency.
Long-term development.

If you want to understand how I think, you should Alma .

Competence with attitude

I work as a content writer for German-speaking countries. My focus: clear language, effective structure, strategic texts with character.

UX Writing.
Conversion Copy.
Brand Communication.
AI-supported Content Strategy.

I use technology. But I don't hide behind it.

I don't write to produce text.
I write to shape perception.

What drives me

I don't believe in buzzwords. I believe in precision.
I don't believe in loud. I believe in clear.
And I believe that good texts don't have to shout to be effective.