What is the cow inside you actually thinking?
Between social satire, self-discovery, and digital dissonance
A text by Carsten Jan Weichelt—written with horn, attitude, and heart.
Chapter 1: I came for the weed. I stayed for the questions.
I thought I'd move to Barcelona for tapas, scooters, and a bit of balcony sun.
What did I find? Digital world-weariness with Wi-Fi.
Suddenly, people are saying things like:
"LinkedIn is my diary."
"I'm a Human Design Type 4/6."
And they nod seriously to each other.
I don't say anything. I graze. And I think.
About content overdose, purpose performance, and silent applause on Instagram.
And about how easy it is to be loud today—
—and how hard it is to just be real.
Chapter 2: Social satire with horns (even without them)
I am not a meme. I am a mirror.
Not a mouthpiece, but a question mark distributor with fur.
What surprises me:
Everyone's talking about digital detox, but they post it on TikTok first.
Everyone says they want less—but they have more tabs open than thoughts.
Everyone is searching for themselves—but in the algorithm.
Maybe it's the time. Maybe it's the system.
Or maybe it's me—I used to be a cow.
And now I'm... content.
If you don't know Alma , you can introduced here.
Chapter 3: Writing to think (and survive)
My author says:
"Alma not a character. She is my perspective with fur."
I say: He got it.
Because Alma just irony with hooves.
She's a format that asks:
What does the world actually look like when you observe it—instead of performing in it?
There's not only a cow inside me,
but perhaps also a little voice that longs for real questions:
Why do we run when no one knows where the finish line is?
And why is it called work-life balance when the balance is always shifting?
How does it feel when a cow becomes the voice of the present? It's written here.
Chapter 4: For whom Alma
For everyone who lives in the city—but dreams of the countryside.
For everyone who writes on LinkedIn—but secretly keeps a diary.
For everyone who is searching for themselves—and sometimes accidentally ends up on Etsy.
I am Alma. I am social satire.
I am a digital nomad with hooves.
And I breathe with intention.
P.S.:
And if you want to know how Alma survived Alma week:
Click here for the moo-tastic weekly review.
📣 Call to Action:
Follow me for more thoughts between screen and mountain,
between self-marketing and self-care.
Or write to me. I may not reply immediately—
after all, I am a ruminant.
Life begins with a smile—and sometimes ends with a spit on the sidewalk. Oh well.